Testing Important Variables In Your Offers - learn why "Testing" your offers for greater effectiveness will help you be more successful!
The "USP" Positioning Statement Part 2 - Bill continues to teach on how to develop a USP positioning statement for greater marketing and profit.
The "USP" Positioning Statement Part 1 - learn why a positioning statement can help you become the "Authority" in your area!
The Business Within Your Business Part 2 - Bill continues to share his thoughts on creating new revenue streams by finding the "Business Within Your Business!"
The Business Within Your Business Part 1 - Most store owners have another business & profit stream within their business. Learn how to discover it!
The Difference In Entrepreneurs & Small Business Owners - learn how each is different & why both are important!
Thoughts On Expansion - listen as Bill shares his own take on expanding into new locations.
Husband & Wife Teams - Making It Work! - do you work with your spouse? Learn how to make it work better...
Understanding Job Descriptions - does everyone in your store step on everyone else's toes? It may be because they don't know exactly what their job is!
Training Snippets - use Bill's techniques to daily train employees in an easier way!