This question from a fellow jewelry store owner is delved into more deeply.
Wealth Building Wednesday – Direct Mail
Still the Marketing Behemoth Bill Explains how using the “Rifle Approach” using direct mail beats the “Spray & Pray” marketing approach espoused by others.
Mindset Monday – Self Programming for Success
Self Programming for Success – yes…like a computer you can program yourself for success!
Frequently Asked Fridays – Scarcity Creates Demand
Bill answers questions from a fellow jeweler about this positioning concept for a jewelry store.
Wealth Building Wednesday – Uncovering New Revenue Streams
Learn how to uncover various new revenue streams within your jewelry store. Discover how to find them even though they may be under your nose!
Mindset Monday – You Are What You Think About
Bill explains this important “Mindset” building block!
New Client Acquisition
Learn why “New Client Acquisition” is an important building block for your retail operation and how to do it!
Identifying Your Ideal Client
Who is your store’s ideal client? How do you identify them? Should you market to them more often? Listen as these questions are answered.
You’ve Built A Huge Client Database…Now What?
You’ve Built A Huge Client Database…Now What? – so you’ve built it (the client database) but will they come? Learn ways to use this important asset for greater profit and revenue!
What Is Your Biggest Asset?
Learn what truly is your retail store’s largest and most profitable asset…it may not be what you think!