This question from a fellow jewelry store owner is delved into more deeply.

Still the Marketing Behemoth Bill Explains how using the “Rifle Approach” using direct mail beats the “Spray & Pray” marketing approach espoused by others.

Self Programming for Success – yes…like a computer you can program yourself for success!

Bill answers questions from a fellow jeweler about this positioning concept for a jewelry store.

Learn how to uncover various new revenue streams within your jewelry store. Discover how to find them even though they may be under your nose!

Bill explains this important “Mindset” building block!

Learn why “New Client Acquisition” is an important building block for your retail operation and how to do it!

Who is your store’s ideal client?  How do you identify them?  Should you market to them more often? Listen as these questions are answered.

You’ve Built A Huge Client Database…Now What? – so you’ve built it (the client database) but will they come?  Learn ways to use this important asset for greater profit and revenue!

Learn what truly is your retail store’s largest and most profitable asset…it may not be what you think!